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Swissquote Takes Full Control of Neo-Bank Yuh to Drive Crypto-Centric Expansion
Swissquote Takes Full Control of Neo-Bank Yuh to Drive Crypto-Centric Expansion
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BTCCSquare news:
Swissquote has acquired PostFinance's 50% stake in Yuh, cementing full ownership of the neo-bank after four years as joint venture partners. The MOVE enables Swissquote to accelerate Yuh's growth strategy with unified direction, while PostFinance refocuses on core operations. Yuh's 340,000 users will experience no immediate changes to services.
Cryptocurrencies emerge as a pivotal growth engine, with 38% of Yuh's user base actively investing in digital assets. Half of all customers hold securities portfolios averaging CHF 5,600, blending traditional assets with crypto exposure. The app's success demonstrates the rising demand for integrated banking and digital asset services among European investors.
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